Who Are We?

Infra.Market is a technology enabled building materials platform offering a diversified product portfolio of building materials, supported by our pan-India manufacturing infrastructure. Serving contractors, developers, and retailers in the real estate, construction and infrastructure sectors we firsthave multi-product building materials platform covering the entire project construction lifecycle. Our diverse portfolio spans over structural products, finishing materials, lifestyle and other products and services including concrete, aggregates, AAC blocks, steel, pipes & fittings, , MDF, plywood, laminates, tiles, bath fittings, sanitaryware, fans, lights, electrical appliances, modular kitchens & wardrobes, designer hardware, and paints.

With 283+ manufacturing facilities (comprising 163 owned and 120 third-party manufacturing facilities (that are exclusive to us)) across 22 states in India We offer our products through a diversified and multi-channel distribution network, comprising business-to-business (“B2B”) and business-to-retail (“B2R”) channels, to maximize our scale and customer reach. Our B2B channel, which primarily focuses on direct corporate sales, offers direct-to-site delivery, addressing the needs of our pan-India corporate customers across commercial and residential real estate, infrastructure, industrials and other sectors. Our B2R channel caters to retail demand through our 17,256 retail touchpoints (which include retail outlets, dealers, sub-dealers, and distributors) we ensure quality and timely deliveries while streamlining builderssupply chains. Aspiring ato become a true house of brands, we operate a “house of brands” platform in the building materials industry through a combination of in-house and third-party brands. We offer building material products across product categories through a range of brands, such as Infra.Market, RDC, Shalimar Paints, Inicio, Amstrad, Robo, Ultrafine, Millenium, Emcer, Equiphunt, and IVAS

Our Business Model

We have built a diversified portfolio of 11 brands across our product categories, enabling us to build customer loyalty and trust.

Business

Our Strengths

Multi-product building materials platform catering to the entire project construction lifecycle;

Among the market leading platforms in India in key product categories with favourable macroeconomic trends;

Diversified portfolio of in-house building material brands enabling increased revenues;

In-house manufacturing capabilities with a combination of owned facilities and asset-light third-party facilities;

Multi-channel distribution network to maximize customer reach and brand visibility;

Ability to leverage technology to optimize supply chain and sales capabilities; and

Promoter-led management supported by an experienced leadership team and backed by marquee investors


Technology Developed In-House

Leveraging In-House Technology to Drive Project Success

House of Brands

We operate a “house of brands” platform in the building materials industry through a combination of in-house and third-party brands. We offer building material products across product categories through a range of brands, such as Infra.Market, RDC, Shalimar Paints, Inicio, Amstrad, Robo, Ultrafine, Millenium, Emcer, Equiphunt, and IVAS. We have built a diversified portfolio of brands across our product categories, which differentiates us from our competitors and creates customer loyalty and trust. We have been consciously focusing on increasing the sales from in-house branded products, as we believe branding provides customers with a degree of assurance and predictability regarding product quality, which is not possible when procuring such building materials from unorganized manufacturers.

Business

#BuildingRevolutions

Welcome to Infra.Market, where we believe disruption is the key to Building Revolutions.

Take your business to new heights with Infra.Market.

We are looking for growth oriented dealers, suppliers, and large-scale vendors eager to succeed alongside us. Join us in driving change and unlocking new opportunities.

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